Bel Group Canada is pleased to announce the appointment of Jo-Annie Tétreault as Senior Manager, Sustainability.

Jo-Annie brings a wealth of experience to her role, having worked in creative and strategic agencies across various complex and transformative sectors. She worked as an account lead for organizations such as Hydro-Québec and the Quebec Tourism Alliance. Resourceful, unifying and visionary, Jo-Anne was until recently the lead for sustainable growth at LG2, the largest independent agency in Canada. Using communications and brand strategy to strengthen organizational transitions, she contributed to the evolution of product and service offerings to accelerate business transitions.

Personally and professionally committed to making a positive impact in our society, Jo-Annie’s mission is to be an agent of change, strengthening Bel Group’s leadership in Canada with its sustainable business approach. She will play a key role in positioning the company in terms of sustainability with business partners, clients, and consumers.

Jo-Annie holds a Bachelor’s degree in Marketing Communication from the Université du Québec à Montréal and a certification in Sustainable Business Strategy from Harvard Business School.

About Bel Group Canada

Bel Canada Group is a subsidiary of Bel Group, a world leader in branded cheeses and a major player in the healthy snack market with distribution in nearly 120 countries. Created in 2005 to boost the development of the Group’s activities in Canada, the subsidiary now employs 250 people, including 95 at its headquarters in Montreal, contributing to the Group’s mission of providing healthier and more responsible food for all. Its brands Boursin® and The Laughing Cow® are produced under subcontract in Canada with local partners and Babybel® is produced at the company’s plant in Sorel-Tracy, Quebec. Bel Canada Group also owns MOM Group, makers of GoGo squeeZ® fruit pouches based in Toronto. To learn more, www.bel-canada.ca. To learn more about Bel Group, visit www.groupe-bel.com.