Canadian Dairy XPO acquired by leading European agriculture trade show group

The Canadian Dairy XPO has a new owner.

DLG (German Agricultural Society) announced it has acquired, with immediate effect, North American trade fair organizer Ontario-based Underhill Enterprise Inc.

DLG said in a release the acquisition serves to strengthen DLG’s offering to farming professionals in the North American market, an “important part of DLG’s international strategy for trade fairs, events, international networks and projects in the agricultural and food sectors.”

Underhill Enterprise Inc. will be integrated into “DLG North America”, a new DLG subsidiary based in Toronto, Canada, and set up in July 2024 to manage DLG’s activities in the North America. Underhill’s management team will now work for DLG North America, including its founder, Jordon Underhill.

DLG said a key aim is to further knowledge among farmers primarily through international networking platforms like Canadian Dairy XPO, “an essential part of the acquisition.”

DLG North America also plans to further develop the Canadian Dairy XPO “to bridge the gap between North America.” The companyt said it will not only be adding to agricultural know-how and international networks, but also its exhibition expertise. DLG runs 30 agricultural trade fairs worldwide including EuroTier, the world’s leading trade fair for livestock technologies held in Germany.

DLG also said it plans to launch a new trade fair and B2B platform for U.S. dairy farmers, to launch in Burlington, Vermont in November 2025. “The new trade fair will present technical innovations from exhibitors and practical farming know-how from the DLG and professional partners,” the company said.

The company has been active in several agricultural projects in North America with focus on trade fairs and events as well as exhibitor and visitor promotion for Agritechnica and EuroTier. DLG opened a representative office in Saskatchewan last year.