Canada’s Outdoor Farm Show kicks off 2024 event

The 2024 edition of Canada’s Outdoor Farm Show (COFS) kicked off near Woodstock this morning, with a celebration of agriculture.

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Rob O’Connor, COFS show director, said the show’s dynamic nature is on display this year.

“There’s nothing ‘always the same’ at this show,” he told attendees at the opening ceremony of the thirty-first annual show.

He noted that one of the key changes this year was an expanded “international effort” aimed at attracting international buyers to Canadian farm equipment manufacturers.

“We expect it to continue to grow in the coming years,” he said.

One of the dignitaries speaking at the launch was Senator Rob Black, who chairs the Senate Agriculture and Forestry Committee and is author of “Critical Ground”, a recent report on soil health in Canada. He touted the importance of using innovation and technology to meet the sustainability challenges Canadian farmers face. He noted the importance of agriculture and the need to ensure it has the tools it needs to succeed.

“Through innovation, collaboration and strong leadership, agriculture will overcome these challenges and build a bright future for Canadian farmers,” he said.

Next to take the stage was Rob Flack, Ontario minister of agriculture, food and agribusiness, who noted that agriculture in Ontario is an overlooked powerhouse. The long-time agri-business executive called on all attendees to promote the sector, noting it contributed $51 billion to Ontario’s economy last year, and was quickly growing.

He added that the sector employed 871,000 people in 2023, accounts for one in nine jobs in the province, and total employment in food and beverage exceeds that of the auto sector.

“That’s why it is so important to invest — not spend, invest — in our farmers and food industry,” Flack said.

A major focus of the show is farm equipment, and O’Connor noted that Canada is a major player in this industry, and Ontario leads the country in export sales of equipment.

Bob Cochrane, general manager of Highline Manufacturing and CEO of the Agricultural Manufacturers of Canada, said Canada’s Outdoor Farm Show has become an important event for the sector.

“I am very excited to be here today, as both an exhibitor, and as a representative of AMC,” he told attendees. “We’re very excited to showcase our products to producers at this showcase of all things agricultural.”