Kind North America welcomes new CEO

Kind Snacks appoints Daniel Calderoni as CEO of its North American business.

Calderoni brings more than 20 years of global experience and will report to Blas Maquivar, global president of health and wellness, Mars Snacking.

“We’re extremely pleased to welcome Daniel to Kind and the Mars health and wellness leadership team,” said Maquivar. “Daniel is highly regarded as a purpose and people-first leader, and we are excited that he brings a tremendous track record of growth to the Kind business.”

“I believe an organization’s purpose should be its true differentiator,” said Calderoni. “That’s why I’m thrilled to join the leadership team at Kind Snacks, a brand whose products bring all kinds of good to the world. Kind sparked the growth of an entirely new healthy snacking category back in 2004, and I’m eager to take part in leading the brand into its next chapter as we shape the future of snacking.”

Most recently, Calderoni served as the general manager for Mars Pet Nutrition in Canada, where he led the team since November 2022 out of the Mars Canada headquarters. Calderoni was responsible for overseeing the Canadian market for pet nutrition, managing a portfolio of brands such as Pedigree, and Iams. Prior to joining Mars Pet Nutrition in Canada, Calderoni served as VP of emerging markets for Pet Nutrition in support of their global growth strategy. Calderoni has also served as general manager of Pet Nutrition in the Southern Cone, which included Argentina, Brazil, Chile, Uruguay and Paraguay. Before joining Mars, Calderoni held various roles in marketing at Unilever across Brazil, South Africa and China.