Top Innovators in the Natural, Organic, and Wellness Industry Recognized at the 2024 CHFA Industry Achievement Awards

Bruce Cole, Alive Magazine, Second from the left, Awarded CHFA’s Willie Pelzer Hall of Fame Award

TORONTO, ONTARIO — September 25, 2024: The Canadian Health Food Association (CHFA) honoured and celebrated ten esteemed winners of the CHFA Industry Achievement Awards at a reception on Saturday, September 21, during CHFA’s annual conference and trade show, CHFA NOW Toronto.

The CHFA Industry Achievement Awards recognize the best-of-the-best in the natural, organic and wellness industry. The awards range from celebrating successful teams to highlighting emerging entrepreneurs—it’s the industry’s opportunity to recognize accomplishments nationally.

Ahead of CHFA NOW Toronto, CHFA members nominate deserving candidates for the prestigious awards. Votes from CHFA Members determine some award winners, while the Hall of Fame Award Award is chosen by the illustrious CHFA Judging Panel, comprised of the CHFA Awards Council.

The impressive winners include Aeryon Wellness, winner of the Trailblazer Small Business Award for its all-natural support supplements formulated for women by women; EmkaoFoods, winner of the CHFA Celebrating Diversity Award for its commitment to elevating all communities; and The Rice Stuff, winner of the highly competitive CHFA Launch Pad competition.

The CHFA Industry Achievement Award winners for 2024 are:

1. Willie Pelzer Hall of Fame Award: Bruce Cole, Alive Magazine

2.                Trailblazer Small Business Award: Aeryon Ashlie, Aeryon Wellness

3.                Agent of Change in Social Justice and Advocacy Award: Jennifer Walker, Prairie Naturals

4.                CHFA Celebrating Diversity: EmkaoFoods

5.                Award for Excellence in Retail Sales: Dana Simpson, Marchés Tau

6.                Award for Excellence in Sales: Christi Casciaro, CNP, St. Francis Herb Farm

7.                 CHFA Launch Pad Winner: The Rice Stuff’s Thai Red Curry Rice Box

8.                Woman of Influence: Neelum Shahi, Choice’s Market

9.                Best in Retail Award: Healthy Planet

10.               Best in Brand Award: CanPrev Natural Health Products Ltd.

For more information, please visit chfanow.ca.

About CHFA

The Canadian Health Food Association (CHFA) is Canada’s largest trade association dedicated to natural, organic and wellness products. As a national not-for-profit association celebrating 60 years, our members include manufacturers, retailers, wholesalers, distributors, and importers committed to getting more healthy living products into the hands of more Canadians.  Visit chfa.ca for more info.

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