Mintel unveils four key food trends for 2025

Mintel shares four key trends that they expect to shape the global food and drink industry in the years ahead. In 2025 and beyond, Mintel believes there’ll be more focus on blood sugar and hormone health, with food and drink playing an increasing role in mental health management.

“There will be an increase in diversified ingredient sourcing, while the humanization of technology will be essential for consumers who are apprehensive about technology being used to create, modify and produce the food they put into their bodies,” said the Mintel 2025 Food and Drink Trends report.

According to Mintel, the trends to watch are:

Fundamentally nutritious: The emergence of weight-loss medications like Ozempic will redefine consumer perceptions of ‘food as medicine’ from being an added functional ingredient, to necessary to meeting daily essential nutrient needs.
Rule rebellion: Embrace consumers as ‘perfectly imperfect’ beings who are hungry for brands that help them ‘break the rules’ in food and drink.
Chain reaction: As disruptions to the food supply become more frequent, the industry will need to encourage consumers to welcome and trust the new origins, ingredients and flavours that will emerge locally and globally.
Hybrid harvests: Food and drink companies will need to illustrate how technology and agriculture work together to benefit consumers, farmers and the environment.