Kroger Deploys RFID to Improve Inventory Visibility, Beginning in the Bakery

Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate experience. The supermarket will begin in the bakery department, implementing RFID-embedded labels on each item.

“Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our associates to spend more time with our customers,” said Jordan Poff, VP of Retail Operations at Kroger in a statement.

“With this collaboration, we are committed to Kroger’s initiatives to optimize associate time, reduce waste from overproduction and ultimately deliver a uniquely valuable customer experience,” said Julie Varga, VP and General Manager of Identification Solutions at Avery Dennison in a statement.