Voyage Liquor Merchants Acquires Three Thrifty Liquor Stores on Vancouver Island and Salt Spring Island

Locally-Owned Liquor Stores Re-Open Under a New Brand in the Neighbourhoods of Courtenay, Mill Bay and Ganges 

Victoria, BC [Oct. 22, 2024] – Voyage Liquor Merchants announces its acquisition of three Thrifty Foods Liquor stores in Courtenay, Ganges, and Mill Bay. These previously Sobeys-owned stores will officially become part of the locally owned and operated Voyage Liquor Merchants, reopening under the new brand throughout October and November.

“We are excited to bring the Voyage philosophy to these communities,” said Tanya Gaigneur, general manager of operations of Voyage Liquor Merchants. “Our goal is to create a welcoming experience where customers can easily find their everyday favourites while discovering new and exciting products. We value our deep connections to the local community and are proud to support local producers and partner with community groups to enrich the neighbourhoods we serve.” 

Voyage Liquor Merchants, along with Beverly Corners Liquor Store in Duncan and Upper Ganges Liquor Store on Salt Spring Island, is committed to maintaining convenience, service, and strong connections with each neighbourhood. Customers can expect the same friendly and knowledgeable staff in the newly acquired stores, while enjoying a curated selection of local and global products, competitive pricing and personalized recommendations. 

The rebranding to Voyage Liquor Merchants will take place immediately following the transition, ensuring the local identity of each store remains strong. “The new Voyage Liquor Merchants stores will reflect the spirit of exploration, inviting customers to embark on a journey of taste discovery,” added Gaigneur. 

The customers of Voyage Liquor Merchants in Courtenay, Mill Bay and Ganges will benefit from the Reward Pal loyalty program, which has been a great success in existing stores. Shoppers can earn points from each dollar spent and redeem them for products in new and affiliated stores.  

For more information and further updates customers can follow Voyage Liquor Merchants on social media or visit their website at www.voyageliquor.com. 

About Voyage Liquor Merchants 

Voyage Liquor Merchants is a locally-owned chain of liquor stores on Vancouver Island and Salt Spring Island, known for its curated selection of local and global products, friendly and knowledgeable staff, and strong ties to the communities it serves. With a commitment to providing both everyday essentials and unique taste explorations, Voyage Liquor Merchants invites customers to explore, discover, and enjoy the world of beverages.