FCC Food and Beverage Summit showcases vibrant sector 

Regina, Saskatchewan, October 30, 2024 – Farm Credit Canada (FCC) has set the table for top innovators and thought leaders at its annual Food and Beverage Summit. A heavy hitter for the Canadian economy, the Food and Beverage sector is a keen adopter of innovations and technology to keep up with changing market needs and consumer habits.

“The Canadian food and beverage sector adds value to the lives of all Canadians. Whether as an economic driver, employer of choice or its role in bringing food to our tables,” said André Surprenant, FCC senior vice-president. “The FCC Food and Beverage Summit brings together the people who are shaping the future of this important sector with new ideas and strategies to meet the challenges ahead.”

FCC’s 2024 Food and Beverage Report notes that with household budgets being stretched following high inflation and interest rate increases, people are becoming increasingly cautious of where they spend their food and drink budgets. “Adapting to this consumer behaviour is something to watch for at this year’s Summit”, added André Surprenant.

“Canada’s food and beverage industry continues to evolve quickly,” said Peter Chapman, food industry expert and speaker. “The agenda at the FCC Food and Beverage Summit is packed with information to help food processors take the right next step.”

Returning booth exhibitor to this year’s Food and Beverage Summit included Saskatchewan-based Rebellion Brewing.

“It is great to finally have a food and beverage event in the Prairies, showcasing local products. The Prairies can be overlooked but have so much to offer. The FCC Food and Beverage Summit is an excellent chance to showcase what makes our products unique and world-class. I am so excited to attend again this year”, said Stephanie Robb with Rebellion Brewing.

The 2024 Food and Beverage Summit features Christopher Parker with Canadian grocery and food service leader, Tree of Life. Parker along with more than 10 speakers will provide exceptional networking and learning opportunities for participants alongside an expansive tradeshow featuring the latest food and beverage products.

“FCC is thrilled to once again host the Food and Beverage summit,” added Surprenant. “There is an incredibly complex ecosystem at work here that connects us all. By sharing knowledge and ideas, we are creating a stronger future for the industry and its role in the lives of Canadians.”

About FCC

FCC is proud to be 100 per cent invested in Canadian agriculture and food. The organization’s employees are committed to the long-standing success of those who produce and process Canadian food. FCC provides flexible financing and capital solutions, while creating value through data, knowledge, relationships and expertise. FCC offers a complement of financial and non-financial products and services designed to support the complex and evolving needs of the industry. As a commercial Crown corporation, FCC is a stable partner that reinvests profits back into the industry and communities it serves. For more information, visit fcc.ca.

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