Matt Hooyer joins SeCan | Farmtario

Matt Hooyer has been appointed SeCan’s Product Development Lead for eastern Canada.   

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Matt joins SeCan after working in product development and soybean breeding with Syngenta the past 13 years. There, he worked on both food-grade and traited soybeans. In his new role at SeCan, he will be responsible for product development and providing support to both SeCan members and retailers.

SeCan said in a release Matt’s diverse background – including agronomy and sales – has given him a deep appreciation of the agricultural industry, making him well-positioned to help grow SeCan’s business. 

“We are thrilled to welcome Matt to the SeCan team,” said Jeff Reid, general manager of SeCan. “His experience as a plant breeder, coupled with his strong understanding of the needs of our member companies will be a great asset to our team.”  

Matt shared, “Over the years I’ve become familiar with many of SeCan’s members and retail partners, and I look forward to building even stronger relationships in my new position with SeCan.”