The Campbell’s unveils new, soup-less name

Campbell’s officially drops ‘soup’ from its name. Going forward, it’ll be called the Campbell’s Company.

The name was changed to reflect the diversification in the Campbell’s Company product portfolio, which includes Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snack Factory, Snyder’s of Hanover, Swanson and V8.

A media statement said, “It’s a subtle but meaningful change that respects our heritage and allows us to retain the iconic name recognition, reputation, and equity we have built over 155 years, while also reflecting the full breadth of our portfolio.”

“We love soup and always will. The iconic red and white Campbell’s soup labels that people love will always be on shelves,” added Mark Clouse, company president and CEO.