Tate & Lyle unveils mouthfeel trends shaping the future of food and beverages

Tate & Lyle, a global leader in ingredient solutions, has published a new report shedding light on emerging trends in mouthfeel, a crucial element in food and beverage formulation.

The Future of Mouthfeel identifies nine dynamic trends that are shaping the industry and offers brands and manufacturers key insights for innovation and reformulation.

The report reveals that the sensory experience, which encompasses the texture, taste, and overall sensation of food, plays a crucial role in consumer choice. According to Tate & Lyle, the right mouthfeel is essential for unlocking taste—the primary driver behind consumer preferences.

The company’s expertise in texture has been bolstered by its recent merger with CP Kelco, known for its natural-based ingredients like pectin and speciality gums, further solidifying Tate & Lyle’s leadership in mouthfeel innovation.

In partnership with Kantar, Tate & Lyle has identified trends such as ‘hyper-crunch’, ‘mouthfeel mimicry’, and ‘climate-proof food’ that are influencing the development of new products.

The report offers a detailed exploration of these trends, supported by expert analysis, consumer insights, and social media data to inspire product development. These findings offer a roadmap for manufacturers looking to stay ahead of the curve.

Marina Di Migueli, Global Marketing Director for Texturants and Proteins at Tate & Lyle, said: “Brands that succeed in the long term will be those bringing new, exciting textures to market – and even more importantly, those that can anticipate and adapt to changes affecting taste and mouthfeel.”

She added: “Factors like climate change, busier lifestyles, and consumer demand for healthier alternatives will continue to drive product reformulations, and brands that actively work to keep their core products tasting great will thrive.”

The publication of this report marks another milestone in Tate & Lyle’s Mastering the Marvel of Mouthfeel™ campaign, demonstrating the company’s commitment to helping brands stay ahead of the curve in a rapidly evolving market.