Agribition 2024: Western Producer launches documentary at Agribition

Glacier FarmMedia—Glacier FarmMedia hosted a private event at Canadian Western Agribition Nov. 27 to launch the first episode of the Western Producer’s documentary series, Welcome to the Farm Show.

Set around the events of the 2024 Ag in Motion, which takes place every July near Langham, Sask. and is one of the biggest farm shows in Western Canada, the first episode is called “Working Cattle,” and focuses on the cattle producers who attend Ag in Motion and the equipment that is shown at Ag in Motion for the cattle sector.

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Rob O’Connor, show director of Ag in Motion, said at the launch that he was very excited to see the first episode of the documentary go live.

“To have something this dedicated to the show out there for people to see, and to listen to the different people who participate at the show and how it affects them, it’s kind of cool,” he said following the premiere.

The first episode features O’Connor both on his ranch and at Ag in Motion, working to make the event run smoothly. It also features Canadian Cattlemen editor Lisa Guenther, Glacier FarmMedia lead of exhibit sales and programming Melonee Ochitwa and many people within the industry.

O’Connor said Ag in Motion is a pinnacle of the agriculture industry, and so it is important to showcase it in this way.

“I think it’s an opportunity for the industry to showcase what’s out there for the people who are investing in that industry and producing the ingredients that go into our food,” he said.

“I just really like the focus on how the different aspects of the livestock industry, whether it’s the manufacturers or the livestock producers, are benefiting from (Ag in Motion). The trade show aspect is about business, but it does more than that. It’s not just creating business, it’s also supporting the lifestyle of those people.”

The episode went live on YouTube Nov. 27 following the launch event. The second episode, focusing on equipment, will be privately launched at the Western Canadian Crop Production show in January, with the third episode to follow in February.

“I’m really excited about how we’re going to probably see the next two episodes evolve into how many more people are affected by the show, and the positive outcomes that it gives to the community and to those people’s businesses,” O’Connor said.