Samsung, Instacart Unveil Refrigerators that can Replenish Themselves

Consumers will now be able to use Samsung’s 2025 Bespoke refrigerator models equipped with digital screens to replenish the items inside their fridge, thanks to a new partnership with Instacart and Samsung’s proprietary food recognition technology, AI Vision Inside.

“We’ve all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that’s no longer the stuff of science fiction,” said Daniel Danker, Chief Product Officer at Instacart in a statement. “With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favorite grocery retailers.”

Models with the 32” AI Family Hub and the new 9” AI Home screens will be able to link to Instacart and its advanced product-matching API. Samsung also will roll out the new Instacart experience via over-the-network firmware updates to existing AI Family Hub+ units equipped with AI Vision Inside during 2025.

“The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience,” said Jeong Seung Moon, EVP and Head of the Consumer Experience Team for the Digital Appliances Business at Samsung Electronics in a statement.