GURU Organic Energy Appoints Of New Executive VP Of Sales

MONTRÉAL — GURU Organic Energy appoints Patrick Charbonneau as its new executive vice president of sales. Charbonneau brings over 25 years of experience in the food and beverage industry.

During his successful tenure at PepsiCo Canada, Charbonneau held three vice president roles and delivered results by fostering collaborative, win-win partnerships with customers, distributors, and key stakeholders.

Carl Goyette, president and CEO of GURU, said, “Patrick’s deep understanding of the food and beverage landscape, coupled with his remarkable leadership track record, aligns perfectly with GURU’s mission to grow sustainably while staying true to our values. We are thrilled to have him join our team as we continue to expand our presence across North America and beyond.”

Charbonneau’s appointment comes at a pivotal time for GURU, as the company focuses on driving growth in key markets while staying committed to providing consumers with better-for-you energy solutions.

Charbonneau said, “I am excited to bring my experience to a brand that is transforming the energy drink industry with its innovative, plant-based offerings. I look forward to working with the team to build on GURU’s strong foundation and deliver value to our customers, partners, and shareholders.”