The Sodiaal co-operative has implemented, with General Mills, the definitive agreements to take exclusive control of the Yoplait Liberté Canada operations, as per the terms of the deal announced between them on September 12, 2024. Raphaël de Pazzis has been appointed CEO of Yoplait Liberté Canada. He will report to Myriam Riedel-Kienzi, CEO of Yoplait International and a member of Sodiaal’s executive committee.
This acquisition represents an additional value creation lever for the 15,000 member producers and contributes to Sodiaal’s international development. With a high penetration rate (89 per cent), the local fresh dairy products market in Canada amounted to $1.9 billion in 2023, offering significant growth potential for Sodiaal in this region.
“The finalization of the acquisition of Yoplait and Liberté in Canada marks the return of Yoplait to its founders: the Sodiaal co-operative producers. This acquisition, which fills our collective with pride, confirms our French and international expertise in the dairy business and will be a source of value creation,” said Jean-Michel Javelle, president of Sodiaal.
The acquisition includes the integration of 49 office employees from Montreal and Toronto as well as 264 employees from the production site in Saint-Hyacinthe, Que.
Source: www.foodincanada.com