SIRHA FOOD UNVEILS SIRHA BAKE & SNACK, THE NEW INTERNATIONAL MEETING PLACE FOR FRENCH BAKERY AND SNACKING

On January 24^th, during Sirha Lyon, GL events announced the acquisition of the Europain trade exhibition and the creation of Sirha Bake & Snack, in a strategic partnership with Ekip, the taste equipment specialists. The entire French Bakery and snacking export industry will meet from Sunday, January 18^th to Wednesday, January 21^st, 2026, at Paris Porte de Versailles.

A NEW ERA FOR FRENCH BAKERY

Sirha Bake & Snack strongly embodies the evolution of the bakery and pastry sector and the growing importance of snacking, establishing itself as a key player in its transformation. Bakeries have reinvented themselves as complete dining spaces, responding to new consumer expectations. By asserting the excellence and global influence of French Bakery, which exports and inspires internationally, Sirha Bake & Snack supports market changes, where snacking and bakery catering account for an increasing share of revenue (35% of turnover for baking terminals and 17% for bakeries¹). This strategic repositioning aims to accelerate the transformation of the sector, promote its internationalization, and strengthen its export presence.

“Sirha Bake & Snack is a response to the urgent need for create an event that embodies the dynamism of the sector. A trade exhibition must be vibrant, evolving, and in sync with market changes. With our strengthened structure and partnership with Ekip, we are determined to make this event a powerful driver of French Bakery on an international scale. The 2026 edition is designed to be an unprecedented gathering, bringing together the industry’s key players to not only celebrate but also redefine what contemporary bakery can be,” says Luc Dubanchet, Managing Director of Sirha Food.

Based in Paris, the beating heart of French expertise, Sirha Bake & Snack aims to become a global benchmark, uniting artisans and industry professionals around excellence and innovation. The 2026 edition promises to be stronger than ever!

A STRATEGIC ALLIANCE TO EXPAND THE BAKERY SECTOR’S HORIZONS

This ambitious project is the result of a close collaboration between GL events and Ekip, symbolizing a strong commitment to the entire bakery industry. With the creation of a company in which GL events holds a majority stake, the structure is reinforced and able to support the sector’s ambitions in export and innovation. The ambition is to make Sirha Bake & Snack a leading event, catalyzing innovation and fostering exchanges between professionals, artisans, industry players, and equipment manufacturers.

Antoine Lemerle, President of Ekip, highlights the importance of this synergy: “Strengthening the structure, making it clearer and more efficient, is imperative to make this event the flagship of the sector. Together, we will succeed in making this trade exhibition a resounding success by bringing together key industry players and solidifying our presence on the global stage.”

This strategic decision aligns with a modernization effort while leveraging the richness of French expertise. By making Sirha Bake & Snack an international hub for innovation, GL events and Ekip are creating a space where professionals can explore new opportunities and adapt to global market challenges.

Sirha Bake & Snack, set to take place at Paris Porte de Versailles from Sunday, January 18^th to Wednesday, January 21^st, 2026, is shaping up to be the must-attend event for bakery, pastry, and snacking professionals. The 2026 edition will bring together all the major industry players, including the CNBPF and FEB, to accelerate its transformation and enhance its international reach.

A Sirha Food Event
Inspiring the world of Hospitality and Food Service, staying at the forefront of trends, understanding a changing world, and supporting the industry and its players: these are the missions of Sirha Food. As an ecosystem of events and a global media platform, Sirha Food speaks to professionals and food lovers alike, bringing together the entire Food Service sector through numerous events: Sirha Lyon, Sirha Bake & Snack, Sirha Arabia, Smahrt Toulouse, Egast Strasbourg, the Sirha Omnivore Festival, and prestigious competitions like the Bocuse d’Or and the Pastry World Cup. Today, the world of food can only be understood in terms of fluidity, in ever-evolving, dynamic territories.