Chiquita to Showcase Sustainability Leadership and Innovative “Pop by Nature” Campaign at Fruit Logistica Berlin 2025

Key initiatives, new brand campaign and consumer-focused AI activations headline Chiquita’s participation

Fort Lauderdale, FL – February 3, 2025 – Chiquita, the leading produce company, will return to Berlin’s Fruit Logistica, the world’s leading international trade fair for the produce industry. From February 5 to 7, Chiquita will take center stage to demonstrate its leadership in sustainability and innovation through an introduction of its latest Sustainability Report, AI and art-driven Pop by Nature campaign and latest breakthrough in banana development, Yelloway One. These efforts reflect Chiquita’s commitment to being the “banana of choice” in every market by strengthening partnerships and demonstrating its forward-thinking approach to the future of the banana industry.

As part of its ongoing mission to lead in environmental stewardship, Chiquita will highlight its latest Sustainability Report 2024-2025, which emphasizes its “For the Greater Good” strategic pillar. This includes advancements in its carbon reduction program, efforts to minimize food waste and the Chiquita-led groundbreaking innovation, YW01 – Yelloway One: a revolutionary banana hybrid resistant to Tropical Race 4 (TR4) and partially resistant to Black Sigatoka. A representation of YW01 – Yelloway One – will be featured prominently in the Sustainability Area of the booth, underscoring Chiquita’s commitment to addressing pressing agricultural challenges.

Chiquita will also showcase “Pop by Nature” campaign, bringing pop-art close to its consumers. This year’s edition of the campaign, developed in collaboration with pop artist Sebastian Curi, builds on Chiquita’s legacy of blending pop art and nature. Inspired by the AI art world, Chiquita will introduce limited-edition Blue Stickers featuring dynamic, digitally influenced designs. Booth visitors will have the opportunity to participate in an AI artwork generation activity to generate personalized pop-art stickers inspired by the campaign. Additionally, attendees will get a firsthand look at how “Pop by Nature” comes to life in-store through vibrant, creative point-of-sale materials.

“Fruit Logistica Berlin provides an invaluable platform for us to showcase not just our sustainability vision but how innovation and creativity drive every aspect of Chiquita’s operations,” said Marco Volpi, Head of Marketing at Chiquita. “From the groundbreaking Yelloway One to the dynamic Pop by Nature campaign, we’re demonstrating how we collaborate with our partners to shape the future of fresh produce while connecting with consumers in bold, meaningful ways.”

Chiquita’s enhanced presence at Fruit Logistica Berlin reflects its dedication to fostering stronger collaborations under the We Grow Together platform. Key representatives will be available for discussions and interviews to share more about Chiquita’s sustainability initiatives, innovative campaigns, and long-term vision for the banana industry. Visitors can stop by Chiquita’s premium booth at Hall 25, Stand C-10, from February 5 to 7 to experience the brand’s vibrant activations and bold vision for the future of fresh produce.

For more information on Chiquita Brands, visit www.chiquita.com, and to learn more about Chiquita’s sustainability initiatives, click here. Please find a high-res image linked here.

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About Chiquita Brands International

Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.