Dovetail Workwear to produce a Deere-branded line of women’s work clothes
Increasingly, women have been taking on roles that were once dominated by men across all industries. Those include more hands-on types of jobs, like construction, welding and others. Farming is no different.
So women are becoming larger consumers of the kind of workwear once only men needed. But finding that style of workwear designed specifically for women may be a bigger challenge than for men.
At the beginning of April, John Deere announced it was teaming up with Dovetail Workwear to develop a line of dedicated work clothing designed specifically for women.
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“We’ve combined Dovetail’s expertise in workwear designed to fit women, with iconic John Deere style,” Dovetail’s marketing operations manager Jessica Strait said in an email. “You’ll see signature John Deere colours and iconography, but the real story is in the function.
“These pieces are built from the ground up for women who farm — designed to move with you, stand up to tough conditions and deliver professional-grade durability. We’re talking reinforced knees, tool-friendly pockets, flexible fabrics and fits that actually fit.”
“Through this workwear line we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead,” John Deere’s global director for brand licensing, Lauren Willis, said.
John Deere is the only major equipment brand Dovetail is currently working with. The company calls it a one-of-a-kind collection that is intended first of all to be practical and durable.
“We are launching with an eight-piece capsule collection for spring 2025,” Strait added, “including a bootcut pant, overalls, a lightweight work shirt, two graphic tees and bandanas. Each piece has been carefully developed to address common gaps in the current workwear offered to women in farming.”
The clothing line was released on April 2, and can be viewed online in Canada at dovetailworkwear.ca. The website also provides a directory of retail businesses that carry the Dovetail Workwear clothing line in Canada. Clothing can also be ordered online.
Source: producer.com