Cereals Canada hub receives international support
The fundraising effort for the future Global Agriculture Technology Exchange has received international support from the largest bakery brand in the United Kingdom.
The capital campaign for the project announced on June 5 that Warburtons, a family-owned company based in Greater Manchester, contributed $650,000 to the project.
WHY IT MATTERS: Once complete, the Global Agriculture Technology Exchange will replace Cereals Canada’s leased space in the Canadian Grain Commission building in Winnipeg.
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Warburtons has a longstanding partnership with Cereals Canada and has sourced significant volumes of Canadian wheat from Western Canada, according to a press release from capital campaign chair JoAnne Buth.
“Cereals Canada and Warburtons share a deep commitment to quality and innovation,” she said.
She added that Cereals Canada is “thrilled to make this announcement alongside Warburtons, and we are grateful for their support.”
Warburtons has utilized the current Cereals Canada facility in Winnipeg for many years. The pilot bakery, mill and analytical lab at the facility has been used to test and analyze western Canadian wheat before it is exported to the United Kingdom for production.
Warburtons partnered with Cereals Canada in 2016 for a multi-year pulse research project with a goal to produce healthier baked goods.
“Warburtons has proudly partnered with Canadian farmers and the agriculture industry for over 30 years to source the highest quality wheat through our Identity Preserved Program,” said Adam Dyck, Canadian program manager for Warburtons.
“For the past 15 years, Cereals Canada has played a vital role in supporting our commitment to quality and innovation,” he said, adding that their contribution “reflects the value we place on Canadian agriculture and our strong belief in innovation, collaboration and long-term relationships.”
“This facility will help ensure that Cereals Canada remains a global leader, and we’re honoured to support that vision,” he said.
The fundraising project for the exchange, which will be located in downtown Winnipeg, has raised just over $32 million towards its goal of $100 million.
The stated vision for the Cereals Canada project is to provide the tools necessary to allow Cereals Canada to maintain the globally recognized expertise of Canada’s wheat industry and maintain Canada’s global role as a supplier of high-quality wheat.
Source: Farmtario.com