Lay’s “Betcha the Farm” Campaign Roots Brand Storytelling in Canadian Agriculture

Lay’s Canada has launched a bold new national campaign that taps into a growing consumer desire for transparency and local pride. Titled “Betcha the Farm,” the campaign puts the spotlight on the Canadian farming families who grow the potatoes behind every bag of Lay’s chips, an average of 800 million Canadian potatoes each year.

But this campaign is more than a celebration of ingredients. It’s a reminder of Lay’s long-standing investment in Canadian agriculture, leveraging real voices for brand trust, and integrates seamlessly across media channels to deepen consumer connection.

This campaign reflects Lay’s continued evolution and commitment to supporting Canadian potato farmers. Media tactics for this campaign include:

• Connected TV & OLV – High-reach storytelling built for national awareness
• Out-of-Home (OOH) – Mass-market visibility across key markets during summer travel and snacking season
• Digital & Social Video – Playful, farmer-fronted content shared across Lay’s and PepsiCo platforms. With storytelling centered around real growers like Chris Perry from Coaldale, Alberta who has supplied Lay’s for over 40 years.

https://www.pepsico.ca/our-stories/story/laysfarmtobag