Holiday memories help shape our snacking choices: Mondelez report

As the holiday season approaches, cherished traditions and heartwarming childhood memories deeply influence our snacking choices, according to the sixth annual State of Snacking report by Mondelez International.

Developed in partnership with the Harris Poll, the State of Snacking survey tracks snacking behaviours among thousands of consumers across 12 countries. Recent survey findings show tradition and a sense of connection shape snacking habits globally, with these factors holding special significance in Asian cultures, from mid-autumn festival to Deepavali, snacks have become integral to cultural celebrations.

Report highlights

• Connected by snacks: 76 per cent agree, “Some of my fondest childhood memories include sharing a snack with my parents.”
• Sharing the tradition: 78 per cent of global consumers enjoy sharing their favourite childhood snacks with others. This is especially prevalent in the Philippines (90 per cent), Indonesia (90 per cent), China (86 per cent) and India (86 per cent).
• Snacks span generations: 73 per cent of global consumers agree that there are certain snacks their family eats that have been passed down through many generations. This resonates strongly in Indonesia (88 per cent), India (85 per cent), and the Philippines (84 per cent).

“Snacking is about more than satisfying a craving; it’s about tapping into cherished memories and forging deeper connections, particularly during the holiday season,” said Melissa Davies, senior manager, global insights and trendspotting at Mondelez International. “Whether it’s recreating childhood memories or establishing new rituals, snacks play a central role in celebrating the holidays and strengthening bonds.”

The State of Snacking report can be downloaded from here.