VIDEO: Why Canadian companies headed to Agritechnica

There were many reasons for Canada’s increased presence at Agritechnica, where three different areas featured Canadian companies.

The companies were supported by a new presence from the Agricultural Manufacturers of Canada (AMC) and a 20-year tradition at the show by the Saskatchewan Trade and Export Partnership (STEP). There was also a Manitoba-themed display.

Follow all our coverage of Agritechnica 2025 here

Canadian companies were there because their technology was now mature enough for an international market like Adaptive Agriculture or because they have a rapidly growing international clientele, like Thunderstruck Ag or Bushel Plus. There were also companies like Horst Welding which has mostly exported to the United States and is looking to expand its markets elsewhere, or Versatile, which now has stabilized ownership helping it to reopen its relationship with global markets.

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Whatever the reason the companies were there, the rest of the world was interested in talking to Canada because they said it’s easier to do business there than in the unpredictable United States.