Patrick MacCarthy named Veal Farmer of Ontario’s executive director

Patrick MacCarthy will take on the role of executive director for the Veal Farmers of Ontario on April 1.

“Having worked within VFO and alongside our members, I have a deep appreciation for the legacy, strength and resiliency of this sector,” MacCarthy said in a media release. “I look forward to building on our solid foundation while bringing new ideas and approaches that will help position Ontario’s veal and dairy calf industry for long-term sustainability.”

Why it matters: Ontario’s veal market provides an annual contribution of $475 million to the province’s economy.

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The appointment followed the retirement of current executive director Jennifer Haley at the end of March, after 28 years of service to Ontario and Canadian veal and dairy calf sectors.

“Jennifer’s impact on the veal sector cannot be overstated,” said Philip Kroesbergen, VFO chair, in a media release. “She has been a tireless advocate for producers, guiding the organization through significant industry milestones and challenges while ensuring Ontario’s voice was heard at both the provincial and national levels.”

Kroesbergen noted that since joining VFO in 2020, MacCarthy has addressed various sector projects and issues and was serving as policy advisor as of November 2024.

“Patrick brings a collaborative leadership style, strategic insight and a clear appreciation for the opportunities and challenges facing our sector,” he stated. “We are confident he will build on the strong foundation established at VFO and help position Ontario’s veal and dairy calf producers for continued success.”

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