Tire manufacturer extends lifetime warranty to Canada
Glacier FarmMedia – Tianli, an international manufacturer of industrial tires, has introduced a new lifetime warranty for sales of its radial agriculture tires in Canada.
According to Canadian wholesaler Dynamic Tire, the Tianli AG Lifetime Warranty offers:
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- Lifetime coverage against manufacturer defects.
- Streamlined warranty processing through Dynamic Tire’s B2B customer portal.
- Enhanced dealer support and confidence in the field.
- A clear demonstration of long-term brand commitment.
- Strengthening competitive positioning.
“The Tianli AG Lifetime Warranty reflects the trust we have in the product and our commitment to supporting our partners, not just at the point of sale, but for the life of the tire,” David Pulla, president of Dynamic Tire, wrote in a news release.
Why it Matters: For most farm tires, the typical warranty against defect applies for a certain number of years and/or is pro-rated on factors such as tread wear and time in service.
“Our business has always been built on long-term relationships, and this warranty is a reflection of that commitment to our partners.”
Tianli tires are distributed through Dynamic Tire’s network of dealerships throughout Canada.
Oleh Buriak, Dynamic Tire’s national product specialist for ag tires, says lifetime warranties aren’t common in the ag tire industry, where many warranties are based on the time of manufacturing.
“Every manufacturer limits the length of the warranty. Tianli decided to break those rules and give lifetime to show end users … that their tires are extremely reliable. There is no sense to shorten that warranty down to five or six or 10 years.”
Tianli is extending the warranty to include radial tires manufactured over the past few years, says Buriak.
“So even a tire which was manufactured in 2023, (if it) enters service today, it’s covered with the same warranty.
“It means the manufacturer is confident in their tires, not only for this year’s production but the year before and the year before.”
Tianli tires are available at dealerships throughout Canada. However, they are subject to varying availability, particularly in Western Canada, due to the long distance from Dynamic Tires’ warehouse in Toronto. Buriak doesn’t think this will present a major challenge for customers.
“From my experience, when the end user, the farmer, is going to change their full set of big tires for a 500-horsepower articulated tractor and they need eight of these tires, they know about it in advance.”
Tianli is one of the world’s biggest application-specific tire brands in the world. Aside from agriculture, its portfolio includes tires for the forestry, construction and mining, earth moving, port and sand service industries.
Source: producer.com