Maple Leaf Foods to relaunch Yves Veggie Cuisine

Maple Leaf Foods acquires Yves Veggie Cuisine brand from Hain Celestial Group and plans to relaunch it later this year.

Last year, Hain Celestial discontinued manufacturing Yves Veggie Cuisine products after 40 years in business.

In a statement, Maple Leaf Foods said, “The relaunch will begin with five products this summer, including a selection of well-known Yves products that have been staples in kitchens from coast to coast.

“We’re bringing back a focused lineup of Yves favourites, starting with Veggie Deli sliced products like bologna, turkey, and ham, as well as original and Mexican Veggie Ground Round this summer.”

Maple Leaf Foods added that this relaunch reflects their confidence in the plant-based category, and the “ongoing role Yves will play as a familiar, easy choice for everyday meals.”

Maple Leaf Foods also owns the LightLife and Field Roast brands.

Additionally, according to Canadian Press, Maple Leaf Foods reports a first-quarter profit of $46.1 million, down from $49.6 million a year ago, as its sales rose 6.2 per cent.

The company said the profit amounted to 37 cents per share for the quarter ended March 31 compared with a profit of 40 cents per share in the same quarter last year.

Sales totalled $962.9 million, up from $906.7 million.

Maple Leaf said poultry sales rose 11.7 per cent, while prepared foods sales increased 2.3 per cent.

Chief executive Curtis Frank said the company remains on track to deliver its 2026 outlook. The results mark the second quarter since Maple Leaf spun out its pork business as a separate entity called Canada Packers.

RBC analyst Irene Nattel told Canadian Press Maple Leaf “delivered solid results, with revenue growth led by poultry helping offset higher but moderating input costs and higher promotional spending.” She added pricing changes taken mid-quarter should improve profitability as it moves through its next quarter.