German discount grocer Aldi and last-mile delivery service DoorDash have launched a new promotion that aims to attract meat lovers to the store.
Through July 2, Aldi shoppers who purchase meat or seafood products from the store through DoorDash will be entered to win a $250 credit that can be used to bring a private chef service to their home to help cook it properly.
“Shoppers can use the credit to coordinate a grillmaster experience in their own backyard and avoid committing the highest food crime: overcooking meat,” the grocer said in a press release.
The grillmaster credit will be awarded to hundreds of shoppers, according to an Aldi press release.
Scott Patton, VP of national buying at Aldi, said the goal is “to show that our premium assortment — from USDA choice steak to cedar plank salmon — delivers on quality.”
To enter, customers must purchase with the promo code GRILLMASTER, which also entitles them to $5 off their cart.