Amazon is adding new certifications from major health, organic, and animal welfare organizations to help shoppers seeking more sustainable products across grocery, household, beauty and other categories.
The four new certifications are:
The e-grocer’s Climate Pledge Friendly program aims to make it easy for customers to discover and shop for more sustainable products on its site. The company has not only teamed with third-party certifiers, it has also created its own certification, Compact by Design, which spotlights products that meet sustainability standards and help preserve the natural world. Climate Pledge Friendly continues to grow its offering of more sustainable products, with the program’s badge now appearing on 75,000-plus products in the United States and Europe.
“Customers want a way to make more sustainable and informed shopping choices, and Climate Pledge Friendly is ramping up its efforts to help customers know their purchases meet sustainability standards and are helping to preserve the natural world,” noted Adam Werbach, global lead for sustainable shopping at Amazon. “We are excited to add EWG Verified, EPA Safer Choice, Regenerative Organic Certification and Animal Welfare Approved to the Climate Pledge Friendly program’s trusted third-party certifications, which allow customers to discover and shop even more Climate Pledge Friendly brands and products.”
Products eligible for Climate Pledge Friendly status are identified in shopping results, have further information about the certifications that make the product Climate Pledge Friendly, and are featured in a dedicated section. on Amazon. Climate Pledge Friendly brands include Burt’s Bees Baby, Seventh Generation and Mrs. Meyer’s Clean Day.
Seattle-based Amazon is No. 2 on Progressive Grocer’s 2021 PG 100 list of the top food and consumables retailers in North America.
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