Appointment notices from Bel Group Canada

Bel Group Canada is pleased to announce the appointment of Denis Michaud as Vice-President, Sales, and Anne-Laure Coussot as Vice-President, Growth fruit category. Photos attached.

Denis Michaud

Vice-President, Sales

Bel Group Canada

Denis Michaud brings over twenty years of experience in the Canadian food industry in sales, strategic planning and go-to-market strategy. Known as a dynamic leader who fosters a strong culture of collaboration and performance, he implements results-oriented strategies. He began his career at McCain Foods in customer development and built his expertise in sales at other companies, including Weston Foods and Nexxus Foods. Denis joins Bel Group Canada’s executive committee and will be responsible for the sales team across both the Cheese and Fruit categories. Denis’ arrival aligns with the company’s commitment to continue driving profitable growth and delivering exceptional value to customers.

Denis Michaud holds a Bachelor of Science degree in Economics from UQAM, as well as a Bachelor of Science in Communications/Marketing from Université Laval.

Anne-Laure Coussot

Vice-President, Growth fruit category

Bel Group Canada

In 20 years at Mondelez, Anne-Laure Coussot developed extensive expertise as a cross-functional CPG leader in the food industry, including customer account management, sales and commercialization. She held various positions at Mondelez in both France and Canada, helping develop and implement sustainable customer partnerships, while growing revenue. Anne-Laure joins Bel Group Canada’s executive committee and will be responsible for the growth and marketing of the company’s fruit category, identifying new opportunities and developing innovative products.

Anne-Laure Coussot holds a master’s degree in business and management from Neoma Business School.