Asahi Beverages Philippines’ connected packaging delivers instant wins for consumers

A beverages brand is seeing smart packaging success as consumers embrace an interactive experience in a campaign run by a beverages brand.

Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience.

The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience accessed via QR codes. For every major draw, there will be one winner (out of a total of three) of an all-expense paid trip to Japan for four inclusive round trip flights, accommodation for four days and three nights, one-day tour package and spending money. Other prizes include P10,000 worth of GCash Credits, P1,000 worth of GCash Credits, Nintendo Switch Lite and 50 winners of Goodday gift packs.

“This campaign is designed to reward our customers with some amazing prizes. Goodday is always looking at creative and fun ways to engage and reward our consumers and this partnership with Appetite enabled us to do just that,” said Hemalatha Ragavan, CEO at Asahi Beverages Philippines.

“Connected packaging offers brands fun ways to interact directly with customers. From instant rewards and competitions to education and inspiration the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel,” said Jenny Stanley, managing director at Appetite Creative.

The web app tracks real-time interaction, such as buying habits, product preferences, average engagement time, location, scan rate, number of visitors, return visitors and social media shares, including GDPR-compliant personal data to enable the brand to optimise its marketing and better understand consumers.

The prize draw is available with every flavour of Goodday 80ml and/or 350ml bottles in supermarkets, convenience stores and sari-sari stores nationwide in the Philippines. The QR code can also be accessed through Goodday’s social media pages on Facebook and Instagram.

The campaign will run until the end of March.

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