Baby food manufacturer Else Nutrition enters Canada

Else Nutrition will be formally launching in the Canadian market in July 2022, following two years of solid growth in the United States. Else Nutrition will distribute and sell all three of its current category segments within the portfolio: Super Cereals (babies 6+ months), Toddler Nutrition (12-36 months), and the Kids Protein Shakes (2 years+), spanning both retail and online channels.

“Entering Canada is an important milestone for the company. It enables us to reach new markets in a country seeing unprecedented adoption of plant-based diets and natural food innovation. Our data has already shown strong interest from Canadian consumers both online and brick-and-mortar, and we anticipate a favourable response from Canadian families. Given the ongoing challenges within the baby food supply chain, it has become critical for Else to enter the Canadian market right now, with a strategic plan to help Canadian parents provide healthy, clean label nutrition to their children,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition.

Else Nutrition Canada will be led by Avi Markus, former vice-president of sales operations for North America, now promoted to vice-president, country manager, Canada.