Barebells Launches Two New Protein Bars in Canada: Birthday Cake and Cookies & Caramel

Last spring, Barebells launched in Canada with four of its bestselling flavors. Now, the range will expand with two additional flavors: Cookies & Caramel, and Birthday Cake. With 20 grams of protein each, and no added sugar, they are made to be the perfect snacks on the go, delicious post-workout treats, or an indulgent way to satisfy your cravings. 

It was after years of consumer requests that Barebells finally made its way into Canada in April last year – and the fans have welcomed the protein bars with open arms. Now, two additional flavors are made available for the Canadian fans.

In the Barebells Cookies & Caramel Original Bar, the fan-favorite Cookies and Cream has been taken to the next level, adding a layer of sweet and salty caramel to its cookie and chocolate-flavored center. It’s topped with crispy pieces and finished with a silky milk chocolate coating to ensure happiness in every bite.

The Barebells Birthday Cake Original Bar, previously exclusive to the U.S., captures the essence of a classic birthday celebration. It offers familiar flavors of sponge cake and buttercream, colorful sprinkles, a silky white chocolate coating, and the perfect amount of crunch in every bite. With 20 grams of protein and no added sugar, it turns snacking into a celebratory moment.

Barebells protein bars are available nationally across Canada in grocery, mass, drug, specialty and convenience stores. The full range is also available online at barebells.ca.

Do you wish to review the new flavors?

For more information, product samples, images or interview requests, please contact media@barebells.com

About Barebells

Committed to your cravings, Barebells offers a broad range of delicious high-protein bars – all great-tasting alternatives to snacks, treats, or nutrition on the go. The brand was launched in Sweden in 2016 and is now present in over 40 markets. Barebells has market leading positions in several European markets, including all Nordic countries. Barebells products are all packed with protein, have no added sugar, no palm oil, and never compromise on taste. Barebells launched in the US in 2020 and came to Canada in the spring of 2024.