Beck’s Broth hires COO, earns new listings

Beck’s Broth, a Kitchener-Waterloo based CPG brand providing beverages in a bone broth base, welcomes Domenique Mastronardi as its COO and partner. It also snags new listings with national retailers including Well.ca, Natura Market and Healthy Planet.

The company was created by Beckie Prime, a registered holistic nutritionist.

“When I first came up with the concept of pairing bone broth with my favourite drinks like coffee and hot chocolate, I couldn’t believe no one had done it yet,” said founder Beckie Prime.

The bone broth company, which launched in 2021, rebranded in fall 2023, moving to a more scalable powder format. The product line includes a bone-broth based hot chocolate and instant coffee, offering 14g+ of protein per serving.

“Bone broth-based hot chocolate or coffee is still a foreign concept to people. We want to change the perception of how bone broth tastes. We have an innovative product and can’t wait to make it more widely accessible. I am thrilled to be bringing Domenique on board as well as some incredible retail partners to help me revolutionize the bone broth category,” adds Prime.

Mastronardi will be bringing her expertise in engineering and operations. She studied biological engineering at University of Guelph and completed her master’s in food and sustainability engineering.

“Together, we want to make Beck’s Broth the biggest, baddest bone broth company that’s out there. Beckie and I have a shared passion for nutritional well-being and are so excited to be bringing Canadian innovation that is sustainable and nutritious to the category . Being able to now bring my complimentary skill sets to the business and work with my best friend…well that just sweetens the deal for us!” says Mastronardi.