Bel Group Canada – Amandine Pruvot and Stefania Traglia

Bel Group Canada is pleased to announce the arrival of Amandine Pruvot as Boursin Brand Director, and the promotion of Stefania Traglia to Director of Innovation, Strategy & FS Marketing.

Amandine Pruvot
Brand Director, Boursin
Bel Group Canada

Amandine Pruvot brings over fifteen years of experience in the consumer-packaged goods industry, primarily in the alcoholic beverages sector and the food industry, where she has had the opportunity to cover areas such as strategic brand marketing and innovation. She is recognized for her innovative leadership and ability to drive brand growth through targeted marketing strategies. Amandine recently joined Bel Group Canada as Boursin Brand Director, where she will be responsible for developing, executing, and deploying the brand’s strategic plan for Canada. She has previously worked for well-known companies such as ASAHI Canada, Sabmiller Canada, Danone and Molson Coors. Her arrival is part of the company’s drive to maintain its leadership position as a flagship brand in its portfolio by introducing innovative ways to reach its target consumers, while continuing to develop the brand in other categories.

Amanda Pruvot holds a bachelor’s degree in marketing from HEC Montréal.

Stefania Traglia
Director of Innovation, Strategy & FS Marketing
Bel Group Canada

Stefania Traglia brings a wealth of experience in the beverage and food sector, specializing in innovation, strategy and consumer research. After five years with Bel Group Canada, Stefania has been promoted to Director, where she will continue to oversee innovation and strategic support for Boursin, Babybel and The Laughing Cow, as well as Gogo SqueeZ as a new addition. In this new role, she will also be called upon to advise the Executive Committee on various strategic issues for the company. Her professional background includes experience at Keurig Dr Pepper Canada in innovation and IPSOS in research. Recognized as a motivated and results-oriented professional, she has strong communication skills and a keen understanding of the Canadian market, a key asset for the organization. Her promotion to this new role marks a strengthened commitment by the company to the importance of continuous innovation and strategic vision in supporting the organization’s ambitious growth.

Stefania Traglia has a master’s degree in sociology from Concordia University.