Bel Group Canada Donates $166,000 Worth of Nutritious Products to Food Banks Canada’s After the Bell Program

The company contributes to the program for the third year in a row and continues to fight against food waste and food insecurity

Montreal, May 16, 2025 – Bel Group Canada is proud to announce a donation of $166,000 worth of products to Food Banks Canada’s After the Bell program. The After the Bell program is dedicated to addressing food insecurity during the summer months when school-based food programs are not available. Bel Group Canada’s support in helping provide 215,000 healthy food packs highlights the company’s dedication to combating food insecurity and ensuring nutritious options are available for children in food-insecure households.

“We are proud to support Food Banks Canada’s critical work to address food insecurity across the country,” says Marie-Ève Robert, Vice-President of Marketing and Sustainability at Bel Group Canada. “Our contribution to the After the Bell program is part of our ongoing mission to offer healthy and responsible food to all, while engaging our employees to volunteer some of their time to help assemble food packs.”

The donated products include nutritious options like The Laughing Cow® Cheese Dippers and GoGo SqueeZ® fruit sauce pouches, which will be distributed through Food Banks Canada’s vast network, reaching children and families in 235 communities nationwide.

“According to our latest data, one third of food bank clients are children. While summer is often a time for children to enjoy activities, it also marks the end of essential in-school meal programs that help support one in three children living in food-insecure households,” says Erin Filey-Wronecki, Chief Development and Partnership Officer, Food Banks Canada. “Thanks to Bel Group Canada and all our valued donors who support our After the Bell program, we can help ensure that children across the country have a more enjoyable summer this year.”

In 2024, Bel Group Canada provided over $1M in products and donations to support programs like After the Bell.

About Bel Group Canada

Bel Canada is a subsidiary of Bel Group, a world leader in branded cheeses and a major player in the healthy snack market with distribution in nearly 120 countries. Created in 2005 to boost the development of the Group’s activities in Canada, the subsidiary now employs 250 people, including 95 at its headquarters in Montreal, contributing to the Group’s mission of providing healthier and more responsible food for all. Its brands Boursin® and The Laughing Cow® are produced under subcontract in Canada with local partners and Babybel® is produced at the company’s plant in Sorel-Tracy, Quebec. Bel Canada Group also owns MOM Group, makers of GoGo squeeZ® fruit pouches based in Toronto. To learn more, www.bel-canada.ca. To learn more about Bel Group, visit www.groupe-bel.com.

About Food Banks Canada

Food Banks Canada is the leader in addressing food insecurity in Canada. Our mission is to provide national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network from coast to coast to coast. For over 40 years, food banks have been dedicated to helping Canadians living with food insecurity. Over 5,500 food banks and community organizations come together to serve our most vulnerable neighbours. Since 2010, Food Banks Canada has shared over $829 million in food supports and over $245 million in funding to help maximize collective impact and strengthen local capacity—while, backed by leading research, advocating for meaningful actions from governments to counter hunger and its root causes. Our vision is clear: create a Canada where no one goes hungry. Visit foodbankscanada.ca to learn more.

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