Ben & Jerry’s joins Pack4Good initiative

Ben & Jerry’s becomes the first food brand to join the Pack4Good initiative, committing to ensure its paper packaging does not come at the expense of the world’s most vital forest ecosystems. Instead, the company will focus on reducing waste and employing next-generation packaging solutions.

“Our environmental standards and commitments are very important to us as a company, and to the legacy Ben & Jerry’s wants to have in the world,” said Jenna Evans, head of global sustainability for Ben & Jerry’s. “Protecting forests and doing everything we can to stabilize climate is an integral part of our work, and we are looking forward to collaborating with Canopy. We are committed to using the most sustainable paper packaging options.”

Pack4Good is an initiative spearheaded by international environmental non-profit Canopy. The initiative is dedicated to shifting the global paper packaging supply chain to protect the world’s most high-carbon, high-biodiversity forests.

“How tree-mendous to celebrate World Rainforest Day with one of the food sector’s most forward-thinking companies taking action to protect the world’s forests, climate, and biodiversity,” said Nicole Rycroft, Canopy’s founder and executive director.  “We cone-gratulate Ben & Jerry’s on joining the Pack4Good movement to revolutionize paper packaging, kickstarting the production of game-changing, low-carbon solutions and saving forests in the process.”

Ben & Jerry’s Pack4Good policy states that, by the end of 2022, Ben & Jerry’s paper packaging will:

• reduce material use by design;
• maximize recycled and alternative next-generation fibres (such as agricultural residues);
• use FSC-certified wood when virgin forest fibre continues to be used; and
• continue to be free of ancient and endangered forest fibre.