Brewing sustainability through land conservation

GoodLot Farmstead Brewing is teaming up with Credit Valley Conservation (CVC) Foundation and Wilder Climate Solutions to launch Tree Hug, a beer crafted from the sap of Canada’s national tree, the sugar maple.

Proceeds from this unique brew will support the acquisition of ecologically significant land, ensuring its protection in perpetuity in the neighbouring communities of the Credit River Watershed.

The beer is brewed with Canadian cereal grains, Ontario hops, and pure maple sap in place of water. It is brewed using traditional brewing techniques in a solar-powered brewery.

“The idea behind Tree Hug was to create a beer that not only tastes like Canada but actively works to protect its landscapes for future generations,” said Phil Winters of GoodLot Farmstead Brewing in a release. “This initiative aligns perfectly with our values of sustainable brewing and local stewardship.”

The collaboration between GoodLot Farmstead Brewery, Credit Valley Conservation Foundation, and Wilder Climate Solutions ensures that each can of Tree Hug directly supports the acquisition and protection of vital greenspaces, the organizations said in a release. They said these lands will be protected indefinitely, contributing to biodiversity, climate resilience, and the well-being of local communities.

This initiative supports conservation and reinforces the value of sustainable, locally driven industries.

“This is about more than just beer; it’s about securing a future where our landscapes remain protected,” said Dayana Gomez of the Credit Valley Conservation Foundation. “By enjoying Tree Hug, Canadians can take pride in knowing they’re making a tangible difference. We’re thankful for the partnership that makes this possible. Land acquisition along the Credit Valley Trail optimum route and across the Credit River Watershed is a top priority.

“With funding from the sales of Tree Hug, our efforts to protect vital natural spaces, enhance community well-being, preserve water quality, and support climate resilience will continue, ensuring long-term environmental stewardship.”

Tree Hug was released on Earth Day for a limited time at GoodLot Farmstead Brewing and select Canadian restaurants.

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