California Prunes at the National Women’s Show

California Prunes was an exhibitor at the National Women’s Show in Toronto this November, where thousands of samples were distributed to attendees, along with recipe and nutrition cards. The event catered to a highly engaged audience looking to invest in nutritional, functional foods. California Prunes’ sampling program, including exhibiting at the National Women’s Show, has consistently shown the popularity of California Prunes: of those who aren’t already regular prunes purchasers, about 80% plan to purchase California Prunes after sampling the product at events.* Consumers are always impressed by how juicy and sweet California Prunes are – there is nothing else like them on the market.

People receiving samples were very keen to understand why California Prunes are the superior dried fruit: sweeter, juicier, and plumper than prunes from anywhere else in the world. Tasting really was believing in “the California difference.

California Prunes were so popular at the National Women’s Show, we handed out 60% more samples than anticipated!