Canada’s National Fair Trade Conference to Inspire Canadian Businesses to Lead the Future of Ethical Trade

Toronto, ON – February 14-15, 2025 – The 10th National Fair Trade Conference, hosted by Fairtrade Canada, will convene business leaders, advocates, and changemakers at York University in Toronto on February 14-15, 2025. This milestone event will explore how Canadian businesses are at the forefront of fair trade innovation, strengthening ethical supply chains, and responding to the growing demand for sustainable products both at home and globally. 

Under the theme “Better Business, Brighter Future,” the conference will offer a compelling lineup of sessions and speakers, highlighting the intersection of ethics and profitability.  

“Fairness, integrity, and community are at the heart of how we do business in Canada,” says Julie Francoeur, CEO of Fairtrade Canada. “Companies across the country are proving that ethical trade isn’t just a choice—it’s a responsibility. This conference is about celebrating that leadership and giving businesses the tools to keep driving change at home and around the world.”  

Key discussions will focus on how Canadian companies can leverage fair trade to enhance their global competitiveness, build consumer trust, and drive long-term success. Attendees will gain insights on integrating sustainability into business strategy, the role of fair trade in addressing social and environmental challenges, and the opportunity for industries to lead in creating a more equitable global economy. 

Panels will include speakers from across Canada’s business community, like Jennie Coleman, President of Equifruit; Roxanne Joyal, Founder and CEO of &BACK COFFEE; Taylor Stanley, Corporate Impact Strategy Manager at Riverside Natural Foods; Adam Pesce, President of Reunion Coffee Roasters;  Mark Marsolais-Nahwegahbow, Founder of Birch Bark Coffee Co.; Alissa Ward, Sustainability & CSR Associate at Tentree; and many more. 

The conference will also host a Youth Round Table, led by Ana Laura Sayago, a honey producer from the COOPSOL cooperative and a youth representative on the Board of Fairtrade’s regional producer network in Latin America and the Caribbean (CLAC). Sayago will provide a unique lens on how the next generation is shaping the future of fair trade. 

Strengthening Canada’s Ethical Economy 

As a key supporter of the conference, Chartwells, a leader in food service for over 25 years, emphasized the importance of making sustainable choices importance of making sustainable choices.  

“Chartwells is proud to be the headline sponsor of the Fair Trade Conference. At Chartwells, we’re dedicated to building a more sustainable future by prioritizing ethical sourcing, supporting fair trade partnerships, and fostering responsible food service practices that benefit both people and the planet.” said Sandra Sturgess, regional vice president for Chartwells Canada. “Supporting the Fair Trade Conference aligns with our values of ethical sourcing and creating meaningful impact in the communities we serve.” 

This conference is more than just an industry gathering—it’s an opportunity to strengthen Canada’s leadership in responsible business practices. As Canadian companies face increasing expectations for transparency and sustainability, fair trade offers a proven model to build stronger, more ethical supply chains. The event will provide practical tools, success stories, and strategic insights to help businesses navigate evolving market demands while reinforcing Canada’s reputation as a leader in sustainable trade. 

About Fairtrade Canada 

Fairtrade Canada is the Canadian chapter of Fairtrade International, the global leader in fair trade standards with more than three decades of experience working for more equitable trading practices in over 100 countries.