Canadian Marketing Association expands Digital Marketing Skills Canada program

As Canadian industries navigate shifting economic conditions and ongoing labour market challenges, the Canadian Marketing Association (CMA) expands its Digital Marketing Skills Canada (DMSC) program.

Now entering its second year, the program will focus on strengthening marketing capacity in sectors critical to Canada’s economic future, including automotive, food processing, grocery retail, consumer packaged goods manufacturing and medical technology.

These industries are experiencing rapid transformation and rising demand for skilled marketers who can help businesses navigate shifting consumer expectations, digitization and global competition.

Launched by CMA, in partnership with Jelly Academy and Growclass, the DMSC program is supported by funding from Upskill Canada, powered by Palette Skills, and the Government of Canada. The program offers fully funded, industry-recognized training for marketing professionals at all career stages.

“In today’s rapidly evolving business environment and uncertain job market, we’re seeing growing demand from mid-career professionals who are eager to strengthen their marketing and business skills and stay competitive,” said Alison Simpson, president and CEO of CMA. “Thanks to funding from Upskill Canada, powered by Palette Skills, and the Government of Canada, the Digital Marketing Skills Canada program is empowering more Canadian marketers with the skills they need to drive business growth and strengthen our economy.”

Applications are now open for the Chartered Marketer program and other DMSC training streams. To learn more or apply, click here.