TORONTO, June 12, 2024 (GLOBE NEWSWIRE) — In its 26th year supporting Team Canada at the Olympics, and through its new Paralympic partnership, General Mills proudly launches its Paris 2024 Olympic and Paralympic campaign through their brand platform Cherish the Good. The heart-warming program comes to life using Olympic and Paralympic athletes to showcase how goodness goes beyond medals and that life’s smallest moments have the power to nourish us the most.
The campaign features Team Canada athletes Damian Warner (Decathlon), Cindy Ouellet (Wheelchair Basketball), Maggie MacNeil (Swimming), Caeli McKay (Diving) and Aaron Brown (Sprinting), and includes a holistic 360° marketing campaign, exclusive athlete packaging and an interactive component to engage and inspire Canadians to get into the Team Canada spirit.
“We are thrilled to invite all Canadians to Cherish the Good with their families and communities as we come together to cheer on Team Canada this summer,” said Jenny Chiasson, Associate Director, Brand Experience, General Mills Canada. “Our campaign exemplifies that it’s the small moments of good that can spark some of life’s greatest achievements and drive future potential. With that in mind, we are also kicking off the Cheerios Summer Games to foster lasting moments of connection as fans celebrate at home.”
The Cheerios Olympic & Paralympic program will feature:
“I can’t wait to see families across the country coming together with the Cheerios Summer Games while supporting all of us on Team Canada,” added Olympic Decathlon Gold Medalist, Damian Warner. “We truly love the support we receive from every Canadian when we compete. It fuels our determination and pushes us to achieve our best! Knowing we have a nation cheering behind us makes every challenge worth it and every victory that much more special.”
To learn more about the program, visit @cheeriosca on Instagram and TikTok.
For campaign assets and imagery, please click here.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands in Canada includes household names such as Cheerios, Nature Valley, Liberté, Yoplait, and Old El Paso. Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario, and is a proud and long-time supporter of United Way and Team Canada Athletes.
Source: westerngrocer.com