Chiquita Returns to CPMA in 2025 to Celebrate Quality, Innovation and Sustainability

Leading banana brand to engage attendees with interactive experiences, recipe tastings and insights into its sustainability initiatives

Fort Lauderdale, FL – April 8, 2025 – Chiquita is excited to return to this year’s Canadian Produce Marketing Association (CPMA) Annual Convention and Trade Show, the premier event dedicated to the fresh fruits and vegetable industry. As a leader in the produce industry for over 150 years, Chiquita will once again bring its signature energy to the event, offering attendees an engaging experience that highlights its dedication to quality, sustainability and innovation.

This year, Chiquita’s booth, located at #307, will be a must-visit destination for CPMA attendees looking to experience the brand in a fun and interactive way. Visitors will have the opportunity to take vintage photos with the iconic Miss Chiquita, sample delicious banana-infused recipes like muffins and smoothies and enjoy the Chiquita Barista Coffee Bar. Attendees can also take home exclusive Chiquita swag, including recyclable yellow totes, and generate special stickers with a printout gift to spotlight Chiquita’s recent marketing activation Pop by Nature 2.0. A collaboration with Argentinian artist and illustrator Sebastian Curi, this campaign celebrated bananas as the ultimate pop fruit, bringing joy, energy and color to the world through vibrant artwork and interactive experiences.

“Chiquita’s strength as one of the leading bananas brands is built on our ability to innovate, evolve and create meaningful connections with both consumers and clients,” said Jamie Postell, Vice President of Sales at Chiquita North America. “We’re excited to welcome attendees to our booth and give them a firsthand look at what makes the Chiquita brand so special.”

The booth will also showcase the company’s ongoing sustainability efforts, including its Yelloway innovation partnership, a joint venture aimed at researching and developing a disease-resistant banana while also reducing carbon emissions. As part of this initiative, Chiquita’s Yelloway collaboration is actively implementing solutions to make banana farming more efficient and environmentally responsible.

“CPMA is an incredible opportunity for Chiquita to connect with key players in the industry and share the latest updates on our sustainability initiatives, product innovations and commitment to delivering the best bananas to consumers worldwide,” said Juliana Furlan, Director of Marketing at Chiquita North America. “From the bold expression of our Pop by Nature 2.0 campaign to our continued commitment to sustainability with Yelloway, we take pride in driving innovation and setting the standard for freshness and quality.”

As Canada remains a key market for Chiquita, the brand continues to strengthen its presence in the country through expanded distribution and partnerships with major retailers. With increasing consumer demand for high-quality produce, Chiquita is committed to ensuring that Canadian clients and shoppers have access to the freshest, best-tasting bananas year-round. Through sustainability-focused collaborations like Yelloway, the company is also investing in the future of banana farming, ensuring that its production remains resilient and environmentally responsible for generations to come.

Attendees are encouraged to stop by Booth #307 to experience Chiquita’s latest innovations firsthand. For more information on Chiquita Brands, visit www.chiquita.com, and to learn more about Chiquita’s sustainability initiatives, click here.

About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.