Crave snapped up by Ocado

Just in time for Veganuary, snacking brand Crave has secured a listing with the world’s largest dedicated online supermarket; Ocado, for its popular vegan snacks: Pickled Onion Monster Feet and Smokey Bacon Flavoured Streakers.

Crave specialises in snacks which are vegan and free from allergens.

Hot on the heels of a big win in the store cupboard episode of Channel 4’s Aldi’s Next Big Thing, 2022 has seen huge success for Crave with a retailer listing in Asda, angel investment in the company and new product development in the pipeline.

The founder of Crave, Rob Brice said the Ocado listing is a great finish to the year and the company is thrilled with the consumer and retailer response to the snacks.

“This listing will widen our customer base and mean that more people will have access to Crave’s vegan and free from snacks. We are looking to expand our range of products in 2023, some super iconic products will be given the Crave twist!”

In a highly competitive snack market, Crave has found a niche for emulating well known and loved products suitable for everyone whether their choices are limited by lifestyle or dietary reasons. “We are all about inclusivity at Crave, we think crisps should be about maximum taste and sharing with friends and family, so we are striving to make free-from mainstream and flavour focussed, rather than hard to find or bland and boring,” adds Rob.

Charmaine Trotman, buying manager – Free From at Ocado Retail says: “We’re delighted to be adding Crave’s vegan snacks to Ocado.com – just in time for Veganuary. With a larger range of vegan products than any UK supermarket, we’re excited that our customers will be able to get their hands on Crave’s tasty products as part of their regular food shop.”

Crave’s Pickled Onion Monster Feet and Smokey Flavoured Streakers will be listed with Ocado RRP £1.85 for an 80g sharing bag.

Related content