Fraazo,
a direct-to-consumer (D2C) brand in the fresh vegetables and fruits space, has raised $15 million in a Series A funding round, led by Sixth Sense Ventures. The company has also received strong interest from development finance institutions and multilaterals for an additional $5 million of financing for expansion and to enhance its procurement base with farmers in the North and Northeast India.
The investment enables the company, which currently serves only the Mumbai market, to expand to other metros and invest in technology. The funding round is a mix of equity and debt, the company said. Through a network of micro-fulfilment stores, Fraazo delivers farm-fresh vegetables and fruits across Mumbai within 60 minutes. Launched 12 months ago, it has served a million customers to date.
Source: economictimes.indiatimes.com