Daiya appointments CMO and CFO

Melanie Domer / Photo: PRNewsfoto / Daiya Foods

VANCOUVER — Daiya names Melanie Domer to Chief Marketing Officer (CMO) and Erin Legge to Chief Financial Officer (CFO). Domer will lead the consumer marketing and Innovation teams, while Legge will oversee the finance and IT teams of the company that boasts the largest plant-based food manufacturing facility in North America.

“As the plant-based category continues to evolve, it is imperative to have strategic, results-oriented leaders who are passionate about the positive impact of the plant-based movement,” said Michael Watt, CEO of Daiya. “With the addition of these two incredible leaders, I am confident Daiya is poised to tackle the next phase of growth as we pioneer breakthroughs, delighting all those who gather around the Daiya table!”

With over two decades of experience in consumer marketing, innovation, and sales, Domer has held leadership positions at S.C. Johnson, Mars Wrigley and General Mills.

“Daiya’s purpose is what drew me to the role – changing how the world eats by ensuring consumers have the most delicious plant-based options available to them. I’m truly honored to join the team at Daiya, as we work towards accelerating growth within the category,”shared Domer.

Legge brings over 20 years of experience to her new role. Previously, she served as the vice-president, strategic projects and Integration at Daiya, initially joining the company in 2021. Prior to joining Daiya, she spent 17 years with George Weston Limited and Weston Foods holding various roles of increasing levels of responsibility within their finance and operations teams.