Dealing with hair loss? This Vancouver brand may be for you

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Hair loss is a concern for many Canadians. According to the Canadian Dermatology Association, male pattern baldness impacts 50 per cent of men, while 40 per cent of women experience “signs of thinning hair” by age 50.

Vancouver-based brand XYON Health is looking to provide options for those dealing with hair loss — or those who are concerned about scalp health in general — with its line of prescription and over-the-counter products.

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We caught up with co-founder Dr. Simon Pimstone to learn more.

Q: For those who aren’t familiar, what is XYON Health?

A: XYON is a digital hair health company I founded alongside Dr. Victor Hasson, a world-leading specialist in hair restoration. XYON was inspired by my own hair loss experience in my early 20s as well as what Dr. Hasson had experienced in his patients in 30 years of clinical practice. Through our easy-to-use and informative digital platform, we offer innovative non-prescription and prescription solutions that are formulated to deliver great results.

Q: What makes it unique?

A: Maintenance, encouragement and trusted medical advice are all key to XYON’s mission of making hair loss optional and ensuring the best long-term results. As with any chronic condition, understanding the patient journey is paramount when it comes to treating hair loss.

XYON’s products are therefore designed, tested, and used by leaders in the field, providing a clear picture of both the quality of the ingredients and benefit to the patients. Women’s hair loss in particular is highly complex and requires a specialist approach, and the strong scientific and clinical underpinnings at XYON’s core, uniquely positions us to provide optimal outcomes for women suffering from thinning hair.

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Q: Who is the target customer?

A: XYON’s women’s offerings are designed for those who are suffering from hair loss or concerned about hair thinning (think: a widening part, hair shedding etc.). Similarly to the men’s line, these clean beauty products are colour-safe and cruelty-free, and can be used for standalone daily hair and scalp improvement.

In addition to the over-the-counter line, we also offer customers access to specialist physicians who are able to prescribe bespoke topical and oral treatment plans, individualized for each customer, designed to optimize delivery of medications to the hair follicle and in the case of the topical formulations, also designed to limit absorption of medications into the body. These treatments are prescribed through digital consultations with medical specialists who can assess your hair loss and provide treatment plans in a discreet environment. Customers can also access medical information via XYON’s content library, social media channels, videos and podcast series with leading hair and skin experts.

Q: Is there a story behind the name?

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A: The name XYON is a play on the spiritual reference to “Zion” as an idyllic place or state of being. “X” alludes to the female chromosome, and the term “ON” in XYON, references the topical element of the brand with XYON offering numerous solutions that are applied ON the skin to maximize exposure to the hair follicles.

Q: Is there a “hero” product in the line?

A: The two hero products of this line are the Revitalize Hair Serum, which is set to launch later spring, and the Nourish Perfecting Hair Oil, marking XYON’s first entries into these respective product categories.

The serum blends its powerful actives with anti-inflammatory and antioxidant properties that employ multiple mechanisms to stimulate hair follicles and reduce shedding. This plant-powered serum is designed to stimulate hair follicle regeneration and decrease hair follicle miniaturization for vibrant and naturally beautiful hair. Key active ingredients include botanical peptides, sabal fruit extract and caffeine.

The hair oil is also enriched with a high concentration of nourishing oils and natural actives. This lightweight formula is designed to soften, smooth, and restore luminosity to hair, while protecting it against environmental and physical stressors. Key active ingredients include sabal fruit extract, hibiscus, almond and argan oil.

Q: What is the price range for the products?

A: $59 to $75.

Q: Lastly, where can people check them out?

A: Customers can browse and purchase XYON’s new over-the-counter offerings for women online at xyonhealth.com, as well as at select salons across Canada.

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