Demand for animal-based protein presents export opportunities for red meat

Global opportunities for UK red meat exporters amid rising demand for animal protein have come under the spotlight at a major industry conference.

Delegates at the Agriculture and Horticulture Development Board (AHDB) annual Red Meat Exports Conference heard about global trends and patterns in trade production, future risks and challenges and opportunities for halal.

UK red meat exporters and representatives from UK Government also gained valuable insight from the China Meat Association (CMA) and heard about the development of AHDB resources to support exporters during the conference at Butchers’ Hall, London.

Global demand for animal protein is growing with worldwide pig meat, beef, and sheep meat consumption expected to increase by 11%, 10% and 15 % respectively by 2032. UK red meat exports in 2023 were valued at £1.7 billion, equalling the record year in 2022.

AHDB chief executive Graham Wilkinson noted that with an anticipated growth in the global appetite for animal protein, exports of world class British red meat products have “never been more important”.

The red meat sector should be rightly proud of what it can offer the global market, Wilkinson said.

The AHDB has a critical role to play, working collaboratively with industry and other key stakeholders to ensure exporters can capitalise on opportunities to sell their products in markets the world over.

At last year’s conference, AHDB launched its Beyond Borders export strategy which set out our ambitions to help drive export growth.

Since then, it has delivered activity to help ensure the opportunities for export of red meat products are maximised globally.

“This has included coordinating inward and outward trade missions, inspection visits of UK sites, participating in international trade shows and working to support the opening of new markets,” Wilkinson added. “In doing so we have helped develop a broad portfolio of markets which is important to the trade for premium and variety meat, while offsetting risk.

“Our work on the ground in-market also plays a pivotal role in establishing and maintaining positive trading relationships. The China Meat Association (CMA) is a key partner with which AHDB has long standing relationship. We have been delighted to host an important delegation from China this week, showcasing our high-quality sustainably produced red meat products, culminating with their participation in our conference today.

“Red meat exports are vital in underpinning domestic prices and ensuring carcase balance. AHDB will continue to invest in export development, working with industry and other stakeholders to drive further growth on behalf of levy payers and build on the momentum that has delivered global success to date.”

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