DLF Canada launches new seed brands

DLF has officially retired its Mapleseed and Turfline product brands and unveiled four new brands for the Canadian market: Forage First by DLF (forage seed), Earth Carpet by DLF (turf seed), Soil First by DLF (cover crop seed) and Deer Creek Seed by DLF (wildlife seed).

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DLF said in a release “this transition marks a significant step in the company’s strategy to unify its brand presence across North America and strengthen brand equity and recognition.”

Patrick Reed, vice president of distribution sales for DLF North America said the Mapleseed brand has a long history, and the company intends to “honour its legacy by continuing to provide maximum seed quality for Canadian climates and soil conditions.”

The new brands will be exclusively available across Canada to former Mapleseed customers, DLF said, as well as professional turf and western Canadian clients. In addition, all current customers will be able to continue working with the same sales and service teams. The Mapleseed team will operate as DLF Canada’s eastern distribution group.

In eastern Canada, the company also markets DLF and Forage Max forage and corn seed through DLF farm retail agents and distributors.