Else Nutrition Expands Into Adult Nutrition Market

Else Nutrition Adult Shakes (CNW Group/Else Nutrition Holdings Inc.)

VANCOUVER — Else Nutrition enters into the adult food market with the launch of its ready-to-drink nutritional shakes for adults in the U.S. and Canada.

Else Nutrition’s adult RTD shakes are made from whole-food ingredients like almond butter, sunflower protein flour, and buckwheat flour, these dairy-free, minimally processed shakes provide a nutritious, easy-to-digest alternative to traditional dairy-based nutritional supplements.

Each serving of Else Nutrition’s RTD shake provides:

• 280 calories and 14g of plant protein
• Natural fibre, carbohydrates, and unsaturated fats
• 26 essential vitamins and minerals tailored to adults’ health needs
• 50 per cent  less sugar than leading competitors with no artificial sweeteners
• Lactose-free, cholesterol-free, low in saturated fat, and Clean Label Project Certified

Else Nutrition’s RTD vanilla shakes are available in Canada in 236 ml tetra packs, offered in 6-packs and 24-packs. They can be purchased on Amazon.ca and at select retail locations. Additional flavours are planned for future release. In the U.S., the product line is set to launch in Q2 2025.

“We are proud to introduce a convenient, clean, and delicious option for adults looking to meet their daily nutritional needs,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition. “This launch is a natural progression of our mission to deliver whole-food-based nutrition for all ages. Our adult shakes aren’t just better for you and easier to digest—they’re better for the planet.”