Else Nutrition signs distribution deal with Gourmet Trading Co.

VANCOUVER — ELSE NUTRITION HOLDINGS INC., announces that it has signed a distribution partnership with Ontario’s Gourmet Trading Co. Based out of Mississauga, Ontario (and the Greater Toronto Area), Gourmet Trading has been delivering Specialty food brands in North America. They have tried to create value for their customers and suppliers coast to coast through “Warehouse” and “DSD” (Direct to Store Distribution) models – with a current reported footprint of 3000+ doors and access to over 5000 doors nationwide.

“Gourmet Trading’s sales team and network of distribution partners were an excellent fit for Else Nutrition from the launch stage, and into national distribution. Their dedication, professionalism, yet hands-on and nimble approach to consumer goods distribution, will serve to both develop and execute our brand’s aggressive Canadian distribution strategy,” stated Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. “We are in excellent company with strong brands across various categories and we anticipate strong momentum and business growth out of the gate,” she added.

The Canadian grocery market consists of approximately 15,000 doors, with the Baby Category projected to reach $2.4 billion by 2026. Else Nutrition will try and target all appropriate Grocery and Drug Channel key accounts with the help of Gourmet Trading Co to build their Baby, Toddler, and Kids portfolio, offering access to the greater market.